the demand for food may be never-ending but is steered by emergent trends nevertheless. the most recent trend in this particularly steady industry is the growing focus on health and wellbeing. innovative food technology that can not only address the escalating demand for food but also come up with new products, processes, and packaging developments in the food business and balance taste with nutrition is the need of the hour.
these ongoing trends have given rise to an incredible opportunity for companies to substantially drive their profits. eliminating artificial and synthetic ingredients, offering transparency in nutritional value and benefits, and expanding product lines using prevalent food habitsare some of the top strategies companies need to adopt. persistence market research facilitates a deeper understanding of what today’s consumer wants and provides clients multiple tactics to gain new consumers and retain existing ones.